Privacy Policy


    We are committed to protecting your privacy at all times 

    This Privacy Policy sets out the basis on which we handle the personally identifying information (“Personal Data”) that we may collect and receive from and about you from time to time as a user of our websites ( and, our services, or as a subscriber to our newsletter.

    Our privacy commitments

    We will only collect, keep, use and share Personal Data for the legitimate business purposes of Upright Music and our affiliates, or where otherwise legally required to do so. We will be clear and open with you on what Personal Data we collect and how it will be used. For as long as we maintain records of your Personal Data, we will use best efforts to keep it up to date and protect it with appropriate safety measures.

    Data collection and use

    We may collect Personal Data from you through direct conversation with a member of the Upright Music team, or when you voluntarily submit information through the Upright Music website sign up or submission form. Such Personal Data may include your name, phone number, address, postal code, email address, company and position. We use your Personal Data to contact you in regard to services we provide to you or your company, invitations to Upright Music events, or to deliver marketing messages relating to our services and activities (e.g. a newsletter). We may also use your Personal Data to operate or improve our websites or services, to provide customer service, or to analyse and improve our products, services and technologies. You may change your preferences at any time by contacting If you wish to discontinue newsletter emails, you may follow the “unsubscribe” instructions included within each email communication.

    Data sharing

    We will not share your Personal Data with any third party except as stated in this Privacy Notice, as required to provide our services to you and administer your account, or otherwise as required or permitted by law. We may, however, share your Personal Data with our subsidiary and affiliated companies, or transfer Personal Data to third parties as a result of the sale, merger, consolidation, change in control, transfer of substantial assets, reorganization or liquidation of Upright Music or its affiliates.

    Date export

    Personal Data collected by us may be stored and processed in Denmark, Sweden, Norway, Finland, Iceland, Poland, the Baltics or any other country in which Upright Music, its subsidiary and affiliated companies or agents maintain facilities, and by using our sites or services, you consent to any such transfer of information outside of your country.


    Upright Music takes reasonable measures to protect the security of your Personal Data. We use current industry standard technology to maintain the confidentiality and accuracy of the information you provide to us. For example, we use secure servers with industry-standard SSL 128-bit key encryption to protect your Personal Data. However, we cannot guarantee that any information you submit to us will be free from unauthorized third-party intrusion.

    Changes to the processing of personal data 

    The rapid development of the Internet means that changes in our treatment of personal information may be necessary. We reserve the right to update and amend these guidelines for the processing of personal data. If we do, the date of "last updated" at the bottom of the page will be changed. In the event of substantial changes, we will notify you in the form of a visible message on our sites.

    Contacting us

    For the purposes of the EU General Data Protection Regulation (GDPR), Upright Music is the Data Controller in respect of any Personal Data that you submit to us or that we collect from or about you. If you would like to know what information we hold about you or if you have any other queries or complaints in relation to this Privacy Notice, please contact Upright Music’s Data Privacy Officer at


    Cookie Policy


    What are cookies?

    The first time you visit one of Upright Music´s websites you will automatically receive one or more cookie(s). A cookie is a small text file stored in your web browser (eg. Internet Explorer, Firefox, Chrome, Safari) which registers you as a unique user. Cookies make it easier to use the visited website because the website can use a cookie to remember information about your preferences. It is, for instance, a cookie that assures, that you do not have to log in to a site, such as, every time you visit the site.

    Use of cookies

    Cookies help Upright Music learn from your visit. In order to determine who is visiting Upright Music´s websites, we can (but do not necessarily) use cookies to keep demographic and user-related statistics. We can collect information about how much time you spend on our website, which sections you use if your computer has visited us before, what browser and operating system you are using, IP numbers, etc. These cookies are called first-party cookies and are placed by Upright Music.

    For how long are cookies stored? 

    The cookies that are sent to you will be stored on your device for a varied number of months from the last time you visited one of Upright Music´s websites. Each time you revisit a website the period is extended. These cookies are automatically deleted after their expiration. Below you can read how cookies are deleted.

    How can you avoid cookies? 

    If you do not wish to receive cookies, you can block all cookies, delete existing cookies from your hard drive or receive a warning before a cookie is stored. Click here for instructions on how this is set in your browser/smartphone. Please note that the guidelines laid down match the vast majority of browsers and smartphones, but some are not mentioned. You can always use the help function in your browser to get more information on cookie settings. This is done typically by pressing "F1" on your PC. Search for "cookies".

    Cookies from Google (Traffic measurements) 

    Upright Music uses cookies from Google to measure the traffic on our sites. The measurements are performed in strict compliance with privacy law regulation. The purpose of these cookies is to provide statistical information about the Internet user group and improve the understanding of the users at each site. The information will only be presented to other persons or companies in aggregated and anonymized form. Information is transmitted also to third parties if this is required by the authorities. You can opt out of the Google measurement here.


    Upright Music ApS 
    Niels Hemmingsensgade 10
    DK-1153 Copenhagen 
    Tel: (+45) 70 26 14 00  

    Last updated 20.11.2020